About Lost in the Forrest
Lost in the Forrest is a plant-focused brand built by plant parents, for plant parents. We create thoughtfully designed plant care products that help houseplants grow stronger, healthier, and more consistently, starting below the surface.
Our mission is simple: build the best foundation for plant growth and empower people to care for their plants with confidence. Every product we offer is developed, tested, and refined through real-world use, not theory or trends.
The Test Kitchen
Our retail houseplant and gift store is built for learning. This space allows us to:
- Test our products and accessories in real conditions
- Apply customer feedback quickly and thoughtfully
- Understand what plants and plant parents need at every stage
This constant learning loop helps us create better products and provide better support.
Rooted in Real Experience
St. Louis Park, Minnesota
Lost in the Forrest is grounded in hands-on plant care and direct connection with our community. We don't rely on generic formulas; we rely on observation, testing, and feedback from real plant parents.
Support for Lost in the Forrest plant parents.
Thousands of plant parents use Lost in the Forrest products every year, and we're here to help you get the best results from our products that are already proven in real homes and real collections. We can't wait to see your plants thrive!
People Behind the Products
Meet Forrest, owner of Lost in the Forrest. Forrest and her team are passionate plant parents who care for plants every day and are the same people shaping the products and guidance you find here.
Designed for Strong Roots and Healthy Growth
We believe long-term plant health starts below the surface. Every Lost in the Forrest product, from soil mixes to plant care tools, is designed to support healthy root development, encourage consistent, sustainable growth, and reduce confusion and trial-and-error for plant parents.
Built for plant parents who want:
- Healthier roots that anchor growth
- Clear guidance at every stage
- Products that evolve with your collection